by Divya Gilda | Nov 5, 2025 | Digital Advertising
When you think of your favorite brands, what comes to mind? Perhaps the color palette of Starbucks green, the minimalism of Apple whitespace, or the bold sweep of Nike’s swoosh. These things aren’t coincidences; they’re the visible outcomes of strong brand systems and...
by Divya Gilda | Oct 3, 2025 | Digital Advertising
The wave of digital nuance has taken India by the storm, from discovering to purchasing products and services, the shift has been extraordinary. Crossing borders of cities to small towns, smartphones, social media and easy payments have popularized advertising better...
by Divya Gilda | Sep 22, 2025 | Digital Advertising
“Among the social networks , LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers.” – Lewis Howes Nowadays, the speed at which competition is...
by Divya Gilda | Jul 31, 2025 | Digital Advertising
“In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner Customer journey mapping laid the foundation. But understanding your customer’s mindset in 2025 requires more than just plotting points,...
by Divya Gilda | Jul 25, 2025 | Digital Advertising
“The customer’s perception is your reality.” – Kate Zabriskie Imagine a scenario where a brand builds the most splendid product, something that caters to the customers effectively. However, the brand faces a problem in understanding the precise sentiments of the...
by Divya Gilda | Jul 19, 2025 | Digital Advertising
Creative without strategy is called ‘art’. Creative with strategy is called ‘advertising’. – Jef. L. Richard What Makes an Ad Click? Like a compelling story that keeps its readers on their toes, a creative ad does the same for its audience. A short,...
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