by Divya Gilda | Nov 10, 2025 | Influencers Marketing
In today’s hyper-connected world, traditional advertising methods are no longer as effective in influencing consumer behavior. Consumers increasingly trust individuals over brands, particularly when it comes to purchasing decisions. This is where influencer marketing...
by Divya Gilda | Aug 20, 2025 | Influencers Marketing
“Influencer Marketing is the modern word of mouth & is eating the lunch of traditional digital media in many ways.” – Kinser What a Good Brief Can Do? An influencer brief is the blueprint for your campaign, it tells creators who you are, what you expect, and...
by Divya Gilda | Feb 3, 2025 | Influencers Marketing
“True Influence is About Leveraging Authenticity” – Anonymous Influencer marketing has experienced a remarkable transformation, transitioning from traditional celebrity endorsements to strategic collaborations with micro and niche influencers. This...
by NielS | Oct 24, 2024 | Influencers Marketing
“Awareness is fine, but advocacy will take your business to the next level.” – Joe Tripodi Influencers – The Key Players The human embodiments that tip the scale of mass consumer behaviour with quantifiable measures of proof in the form of sizable...
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