Modernizing a Legacy Jeweller Through Digital Excellence

Ankit Jewellers, a reputed name in fine jewellery, partnered with Pluralis Digital to reimagine their brand identity and digital presence. With a rich heritage and loyal clientele, the brand sought to evolve with the times, embracing a modern visual language, digital platforms, and immersive storytelling to connect with today’s tech-savvy jewellery buyers.

Pluralis Digital undertook a 360° brand transformation, managing everything from content creation, product shoots, social media to digital strategy, including the launch and promotion of their new mobile app.

Despite being a trusted and established brand, Ankit Jewellers needed a cohesive and contemporary identity that reflected both its craftsmanship and modern aspirations. Key challenges included:

• Outdated branding and inconsistent digital presence.
• Lack of engaging visual content for social media and in-store displays.
• Limited online visibility and awareness of the brand’s new mobile app.
• Need for a unified communication strategy to showcase trust, elegance, and innovation.

Pluralis Digital executed a comprehensive brand and digital strategy designed to elevate Ankit Jewellers into a modern luxury experience:

Brand Revitalization:

Developed a new brand identity, consistent visual language across print, digital, and in-store assets, reflecting the elegance, precision, and trust synonymous with Ankit Jewellers.

Content Creation & Visual Storytelling:

Our team conducted extensive on-site indoor and outdoor shoots, capturing the brand essence through high-quality imagery and videos.

• Detailed product shoots to highlight craftsmanship and design.
• Store display videos showcasing ambience and product aesthetics.
• Promotional content aligned with the brand’s new visual identity.

Social Media Management:

Handled end-to-end social media, from strategy and content creation to design, posting, and audience engagement.

• Crafted a consistent visual feed balancing luxury and relatability.
• Planned campaign rollouts around product launches, festive occasions, and brand milestones.

Digital Expansion & App Promotion:

Built and launched the brand’s microsite, https://ankitjewellers.shop/, creating a cohesive digital touchpoint that communicates the brand story and product offering.

Produced a demo video for in-store display, explaining the functionality and benefits of the Ankit Jewellers mobile app (available on Play Store).

The collaboration resulted in a remarkable brand transformation, uniting heritage with modern digital appeal.

• Brand Identity: Complete redesign achieved a cohesive and premium visual identity.
• Social Media: Consistent growth in engagement and reach, with high-performing content across product and lifestyle categories.
• Visual Assets: Created a robust content library including professional photography, reels, display videos, and digital assets.
• Digital Presence: A cohesive online ecosystem through microsite and mobile app, enhancing discoverability and customer interaction.
• Customer Engagement: Improved audience retention, footfall, and app usage through strategic campaigns and in-store displays.

Pluralis Digital successfully revitalized Ankit Jewellers’ brand and digital presence, blending tradition with modern aesthetics and functionality. From branding and content creation to app promotion and social media storytelling, our integrated approach positioned Ankit Jewellers as a digitally empowered, design-forward jewellery brand, ready to engage a new generation of customers while honoring its timeless legacy.