Boosting Visibility for Outlook Tourism Awards

Outlook India, one of the country’s most respected magazines, enjoys a strong legacy in print journalism and mainstream media. However, when it came to social media, especially X (formerly Twitter), the brand’s engagement during live events didn’t match its offline stature.

Ahead of their annual Outlook Traveller Awards, the editorial and events team wanted to create meaningful visibility across digital platforms. The challenge was to ensure that the event, which already featured notable personalities and dignitaries, gained the same level of attention and participation online, through credible, real-time content.

Pluralis Digital developed a multi-phase online amplification strategy that focused on:

1. Influencer Collaboration – partnering with micro and nano influencers relevant to travel, lifestyle, and media to generate authentic conversations around the event.
2. Verified User Integration – involving select verified X accounts to boost credibility and visibility in the event’s social coverage.
3. Hashtag-Centric Communication – building a unified digital narrative around a central hashtag for consistent brand recall and measurable traction.

The goal was not only to increase impressions but to make sure the Outlook Traveller Awards became a real-time digital moment, blending the authority of a legacy publication with the immediacy of social media.

Our campaign was synchronized with the event timeline, ensuring continuous activity throughout the ceremony.

• Live content creation: Influencers shared photos, quotes, and moments as they unfolded on stage.
• Real-time publishing: The Outlook India team supplied verified visuals and videos, which our social media command team distributed instantly.
• Engagement monitoring: Dedicated tracking ensured each phase, pre-event, live coverage, and post-event, received sustained digital visibility.

This blend of influencer-driven storytelling and data-backed publishing ensured that the campaign remained active, authentic, and algorithm-friendly throughout the event duration.

The digital campaign delivered exceptional outcomes:

• Over 6,000 posts on X during the event’s peak hours.
• The event trended nationally across Indian X timelines for the duration of the ceremony.
• Approximate reach of 6 million+ impressions, with significant engagement from verified and high-value users.

The initiative seamlessly translated Outlook India’s editorial influence into digital impact, expanding their online footprint while reinforcing their position as a leading media voice in India.

Through a mix of influencer collaboration, real-time social storytelling, and strategic audience mapping, Pluralis Digital helped Outlook India turn its flagship event into a digital success story.

The campaign not only drove massive reach and engagement but also showcased how thoughtful digital execution can elevate an established media brand’s events into trending, conversation-led experiences online.