June 2025 saw a flurry of platform enhancements across major social networks, from improved content safety to advanced analytics and innovative AI tools. Here’s a deep dive into the key updates you need to know.
Threads: Expanded Spoiler Tags for Media Content
Hiding spoilers with a tap
Threads now allows users to mark images, videos, and GIFs as spoilers, not just text. A clickable shield overlays the media, letting viewers decide whether to reveal it, a feature reminiscent of Reddit’s spoiler tags.
Why this matters:
- Enhances user control over potentially sensitive or surprising content.
- Boosts engagement: readers can choose when to reveal spoilers.
- A subtle but powerful moderation tool.
Instagram: Enhanced Spotify Music Sharing
Embedding playable music previews
Instagram now supports Spotify music sharing with audio previews in Stories and Notes, listeners no longer need to leave the app to hear song snippets.
Additional updates:
- Spotify integration in Notes shows currently playing tracks in real time.
- Rollout across iOS and Android since June 12, 2025.
Impact:
- Deepens music discovery and cross-platform integration.
- Increases stickiness and engagement via richer, in‑app experiences.
Native A/B Testing for Creators
Across Meta’s platforms, new tools empower creators to A/B test:
- Thumbnails, headlines, or Stories variations,
- And even CTA buttons on Instagram and Facebook posts.
This helps creators and brands identify top-performing content before public release.
Why it’s big:
- Enables data-driven content refinement.
- Optimizes video performance and engagement.
Meta’s New AI Ad Tools & Video Generation
Advanced generative ad capabilities
At Cannes Lions in June 2025, Meta launched 11 AI-enhanced ad tools designed to help advertisers:
- Convert images to dynamic videos,
- Generate branded video ads with overlays, music, and text,
- Deploy “Business AI” chat agents within ads.
Wall Street Journal reports that Meta plans to fully automate ad creation and targeting by the end of 2026, processing product images and budgets into complete campaigns.
Advantages for marketers:
- Greater speed and scale in ad development.
- Reduced reliance on external agencies, especially beneficial for small businesses.
X: Reducing Political Division & Strengthening Communities
New “Cross‑Perspective Highlighting”
X is testing a feature to surface posts liked by users across political divides, aiming to identify and amplify content that resonates broadly.
Benefits:
- Breaks echo chambers.
- Encourages shared viewpoints and healthier discourse.
Community Notes & Fact‑Checking Upgrades
X continues to evolve its Community Notes (formerly Birdwatch):
- Lightning Notes reduce post-to-note time to ~15 minutes X
- Expanded contributor base and improved moderation tools .
Why this matters:
- Faster, community-driven fact-checks.
- Combats misinformation with broad, real-time input.
LinkedIn: More Post Analytics, But Losing CTA Links
A. Deeper Engagement Insights
LinkedIn rolled out enhanced post analytics, which now include:
- Profile views driven,
- Follower gains,
- Clicks on Premium CTA buttons (for Premium accounts) Social Media Today
This gives marketers and professionals better tools to understand their content’s real-world impact.
Removal of Custom Profile CTA Links
At the same time, LinkedIn has eliminated custom CTA links for standard accounts, likely to boost usage of Premium and ad‑linked features.
WhatsApp: Multi‑Device Login + Chat Lock & Voice Transcripts
Multiple Phones, One Account
WhatsApp launched multi-device support across phones, allowing the same account to be used on multiple smartphones simultaneously. Daring Fireball
Chat Lock & Secret Code
A new Chat Lock option lets users secure specific chats behind passcodes or biometrics, enhancing privacy.
Voice Message Transcriptions
WhatsApp continues adding voice message transcription, convert audio notes into text right in the app.TechCrunch
User benefits:
- Increased account flexibility and security.
- Greater accessibility for voice content in noisy settings or for hearing-impaired users.
YouTube: AI‑Powered Search Carousel & Conversational AI
YouTube introduced an AI-generated search carousel, offering:
- Summarized text answers,
- Highlighted video clips,
- Related thumbnails for quick discovery.
Available to select Premium users in the U.S. until July 30, 2025. Additionally, conversational AI tools that allow users to ask questions about video content have been expanded to non-Premium users.
Key takeaways:
- AI enhances content discovery and relevance.
- Combines static summaries with interactive engagement.
Final Thoughts
June 2025 showcased how platforms are betting big on AI, community moderation, and creator insights:
- AI replaces manual tasks in video and ad creation (Meta, YouTube).
- Stronger user tools like spoiler tags and voice transcripts enhance safety & accessibility.
- Analytics empower creators to optimize strategies (Instagram, LinkedIn).
- Community features, like Notes and cross-partisan signals, help fight misinformation.
These updates reflect a shift toward intelligent, community-focused ecosystems built on trust, safety, and effective content delivery.
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