Website Revamp for a Rare Disease Awareness Non-Profit

Indian Osteogenesis Imperfecta Foundation (IOIF) is a non-governmental organization working toward building a strong community for individuals affected by Osteogenesis Imperfecta (OI) — a rare genetic bone disorder. Based in Bangalore with a pan-India reach, the foundation focuses on medical care, awareness, and quality-of-life improvement for people with OI. The organization is led by OI survivors and supported by medical professionals specializing in the condition.

Though IOIF had been active for a few years, its digital presence did not reflect its purpose or scale of work. The existing website, built on a basic WordPress template, lacked structure, visual consistency, and SEO optimization — making it difficult for people to discover or engage with the foundation online.

This concern came to the forefront when Pluralis Digital’s founder, Parikshit Shah — an OI survivor himself — connected with the IOIF team and identified the opportunity to elevate their online presence. The objective was to create a modern, functional, and search-friendly website that could communicate IOIF’s mission effectively and serve as an active bridge between the foundation and the OI community.

Pluralis Digital proposed a complete website overhaul, focused on improving structure, aesthetics, and discoverability while keeping costs minimal.

The process included:

• Hosting Migration: Moving the website to our agency-managed WordPress hosting for improved stability and support.
• Design Upgrade: Implementing a premium WordPress theme tailored for non-profits, ensuring a clean, accessible, and compassionate design language.
• Content & SEO Optimization: Developing cornerstone content, optimizing meta elements, and integrating plugins to meet SEO best practices.
• Collaborative Workflow: Engaging the IOIF team throughout the design and development phase to ensure medical and contextual accuracy.
• Communication Setup: Adding user-friendly contact channels, including inquiry forms and email integrations, to facilitate direct outreach.
• Knowledge Transfer: Delivering a custom guidebook to empower IOIF’s internal team to manage website updates independently.

The redesign process was completed in 15 days, ensuring quick deployment without compromising on quality or functionality.

The new IOIF website launched with a professional design, intuitive navigation, and improved search visibility.

• Within four weeks, the site began ranking on Google’s first page for key OI-related terms.
• Visitors, including patients, parents, and caregivers, began contacting the foundation directly through the website.
• The IOIF team reported increased confidence in using and managing their platform autonomously.

The website now serves as a credible digital hub for the OI community in India, strengthening the foundation’s outreach and support efforts nationwide.

Pluralis Digital helped IOIF evolve from a basic online presence to a fully functional, search-optimized, and community-driven platform.

Through empathetic design, collaborative execution, and smart optimization, we transformed their website into a powerful tool for awareness, outreach, and empowerment — one that truly reflects the heart of their mission.