Building a Creative Studio’s Digital Identity from the Ground Up

Peanut Butter Productions, a dynamic Mumbai-based production studio, partnered with Pluralis Digital to elevate its online presence. Known for its vibrant video shoots, music productions, and brand collaborations, the studio needed a cohesive digital identity that matched its creative energy and professionalism.

Despite its strong offline reputation among creators and brands, Peanut Butter Productions had minimal digital visibility. The studio’s website lacked modern appeal, its social channels weren’t leveraged effectively, and it wasn’t optimized for local discovery, limiting both reach and client inquiries.

Pluralis Digital implemented an integrated digital strategy covering Digital Marketing, Online Reputation Management (ORM), and Website Development.

• Set up and optimized Google My Business for studio visibility, reviews, and directions.
• Developed a content-driven marketing plan featuring behind-the-scenes visuals and client showcases.
• Strengthened ORM through authentic client testimonials, consistent engagement, and brand tone alignment.
• Currently executing a full website revamp, focused on better navigation, mobile responsiveness, and high-impact visuals that highlight the studio’s services and portfolio.

• The studio now appears among the top local listings for production spaces in Mumbai.
• Enhanced credibility through positive Google reviews and verified presence.
• Substantial increase in website traffic and social engagement.
• The upcoming redesigned website aims to further streamline bookings and inquiries.

Through a holistic approach combining marketing, ORM, and web development, Pluralis Digital helped Peanut Butter Productions establish a powerful digital identity. From being just a creative space to becoming a recognized production brand online, the studio now stands on a strong digital foundation, and its upcoming website revamp will amplify that journey even further.