From Ad Wins to Online Sales: Love Viana’s eCommerce Journey

Love Viana, a contemporary fashion brand, partnered with Pluralis Digital with a simple goal - to amplify visibility and sales through Instagram Ads. What began as an advertising collaboration soon evolved into a full-scale digital transformation. Following the initial campaigns, which generated an overwhelming volume of orders, the need for a structured online system became apparent.

While the Instagram Ads campaign generated high interest and conversions, the brand lacked an organised digital storefront to manage the increasing demand. Manual order handling and inconsistent processes limited scalability. The client, though passionate about her products, was new to concepts like SKU, inventory tracking, and order fulfilment, which made digital sales operations challenging.

To streamline operations and build a solid foundation for sustained growth, Pluralis Digital initiated a complete website development project for Love Viana.

• Platform: Shopify
• Objective: Build a visually modern, mobile-optimized, and easy-to-manage eCommerce website aligned with the brand’s aesthetic.
• Approach:
  • Designed a custom product architecture with categories, variants, and badges.
  • Integrated Razorpay for seamless payments and eKart for automated logistics.
  • Integrating the Shopify store with Google Site Kit and Microsoft Clarity for deep analytics and actionable insights.
  • Created a clean, editorial-style layout reflecting Love Viana’s modern, feminine identity.
  • Provided end-to-end training on order management, product uploads, and analytics to empower the in-house team.

• Shopify webstore launched successfully in August 2025, with complete backend and frontend optimization.
• Generated over INR 5,00,000 in sales within 45 days post-launch.
• 90% of sales now originate from Instagram Ad campaigns managed by Pluralis Digital.
• Smooth order management and fulfilment enabled by optimized backend systems.
• The client now independently manages inventory, uploads products, and tracks performance efficiently.

What began as an Instagram Ads project evolved into a thriving digital ecosystem. Through strategic planning, hands-on collaboration, and complete process training, Pluralis Digital helped Love Viana transform from an emerging brand into a digitally empowered fashion business. With over ₹5 lakh in sales and a seamless website experience, Love Viana now stands as a testament to how a strong digital foundation can turn creative ambition into sustainable growth.